SEATTLE – Amazon CEO Jeff Bezos has launched a GoFundMe campaign to help raise money for his niece who is experiencing a string of bad luck, sources report.
The GoFundMe campaign “Help Nella Get Back on Her Feet,” was launched on November 2nd, and has a goal of raising $10,000 aimed at helping Nella rent a new apartment, repair her aging Ford Escort and pay for medical expenses stemming from a June automobile accident.
Nella’s bad fortunes began in March when she was forced to vacate the historic Seattle apartment building where she had lived for several years because it was sold to a developer to be demolished and replaced with high-rise luxury condominiums. In April, she learned that she was being laid off from her long-time employer, Pegasus Book Exchange, citing increased competition from online retailers and e-readers such as the Kindle. While searching for new employment, Nella’s 2006 Ford Escort was hit by a distracted driver leaving her without reliable transportation and several thousand dollars in medical bills, since her health insurance was canceled when she was laid off.
“I couldn’t sit idly by and watch Nella go through such a difficult time without doing something, so I decided GoFundMe would be a great way to raise the cash that would get Nella in better situation,” said Bezos.
According to sources, Bezos heard about the crowdfunding site GoFundMe through his friend Jamie Dimon, CEO of JPMorgan Chase.
“Jamie said he was able to raise over $7500 to help cover his medical expenses when he got cancer a few years ago, so I thought this would be a great way to help our Nella,” reported Bezos, adding “the generosity displayed with even the smallest donation will really mean the world to her, and I’d especially like to thank Jamie for letting me know about this great platform, and for his $10 donation.”
As of press time, Jeff Bezos is reportedly in negotiations with GoFundMe, Inc to acquire the platform in a deal valued at $600 million.